For my project I am going to design a new range of Alco-pop

For my project I am going to design a naked shed of Alco-pop. I choose this estimate as I feel in that location is room in the trustworthy trade to introduce a hot strike out. The current and most popular Alco-pops at limn would be drinks such as Bacardi breeder, WKD and rubicund square. These crossways are available in a range of flavours and have a stack on average of about 5. 5% alcohol prices vary depending on where the intersection point is purchased.The carrefourion I bequeath be basing my advertising campaign around volition be a new range of Alco-pop available in five divers(prenominal) florescent flavours and designed to glow in the dark, the product go away be un-missable due to the downright colours so I impart be using this to my advantage to take into custody public attention. However my project is new to the market and the print delineate and product is unknown, this leaveing make introducing the product one(a)rous therefore the advertising campaign bequeath need to be effective.The reference I am aiming the product at will be young outgoing 18 to thirty year olds. This age is the jr. age of clubbers that will be more than willing to experiment with new products on the market where as the older audience will be more chasten in there way as to what they drink. Also the audience will be drinking in more chic modern bars and clubs in which I plan to match with the product image.The product will be appointd Gloe due to its overt glow in the dark stature, with the name of the product universe Gloe and the product being new on the market I need a name that slew can remember therefore if they hold the drink glows in the dark the name will consorts to the product. I have in addition removed the w and re hardened it with e I have done this to imprint the brand with product recognition. The product will be available in a supply nursing bottle, with the product name stuck on at the front. The label of the product wi ll be mainly transparent with just the earn arrangement of Gloe in bold chapiter letters.The brand slogan will be Gloes through as this compliments the brand name and I am hoping to relate it in some way to the adverts I will be creating. The image I would like the product to be associated with is that of a new, modern, chic product with slight individuality, a carefree drink that looks good, tastes great and is the altogether solution to a healthy shadow out. For the campaign I will be creating three advertisings one will be a billboard flyer other will be an advertisement in a time and the third will be a large bus-stop poster.I have chosen these three types of media as the billboard is a large advertisement that is difficult to miss I will be placing it around the city midriff where most of the nightlife will be and it will also be grouchy during daytime. The magazine article will be placed in magazines for men like FHM and women in magazines such as Cosmopolitian, New Look, to a greater extent and 19 these are the younger trendy magazines that appeal to the target audience of the product and have discovered similar advertisements in these whilst researching.The bus-stop poster will be utilize as a lot of younger people use public place due to convience and also the cost of cars and petrol. The poster will be placed in a bus station as they can become extremely busy during everyday rush hour. Each of my adverts will display the product and slogan in the top right hand ecological niche of all of the adverts. The first advert feature in the bus-stop will be a pitch black background with a large bottle of Gloe centred in the foreground. The bottle will have a fervent light around it in one of the florescent colours I will use.