You’Re a Contract Painkiller

In You Are a Contract Painkiller (1997, p. 111), author Maureen Littlejohn makes extensive use of personification to describe the functioning of Aspirin in our body, its various properties to fight pain, and its evolution over the years. Littlejohn describes how Aspirin claimed celebrity status as one of the world’s most popular, inexpensive painkillers by relieving headaches, sprains, blows, burns, swelling and fever. Furthermore, she added that Aspirin could also be used to reduce the risk of stroke and heart attack.The author supports the main idea by describing how the aspirin when taken with a modest stream of water or ginger ale, passed to the stomach through the esophagus and undergoes a series of chain reactions to disable the enzyme that converts the acid in cell membranes into prostaglandins (responsible for the pain). In a similar fashion it also helps bring fever down. Moreover, the author gives a brief history about the evolution of the modern day Aspirin from alm ost a thousand years ago when Hippocrates first discovered the property of willow leaves to help relieve pain.The author concludes the essay by highlighting the useful properties of Aspirin and the various ailments it provides relief from. â€Å"You have achieved renown by destroying headaches but you are equally effective in countering sprains, burns, or blows. † (You Are a Contract Painkiller, 1997, p. 112). According to me, this sentence sets the tone for the entire essay. It describes the purpose of using Aspirin and the different ailments that it provides relief from. It basically highlights why and about what the essay is written.It furthermore, sets the stage to write details about the composition and mechanism of Aspirin and also the various ways by which it has meliorated our lives by relieving pain. It puts the entire essay in perspective. â€Å"In the 1800s, two Italian chemists confirmed that willow bark contains one of your main ingredients, the antipyretic (fev er-reducing) salicin. A Swiss pharmacist then found that meadowsweet, a shrub in the spirea family, has ever more of the magic substance than willow bark.In 1893, Felix Hoffmann at the Bayer AG Chemical Works in Germany purified and stabilized you, and that’s when your first claimed celebrity status as one of the world’s most popular, inexpensive pain relievers. † (You Are a Contract Painkiller, 1997, p. 111). The reason I chose this quote is because, it provides a lot of credibility to the essay, by describing how the Aspirin has evolved and also, it gives a perfect example why Aspirin has become so popular all over the world. By describing its formation and development, it gives an overview about what makes Aspirin what it is today.The main idea of this essay revolves around the painkiller called Aspirin. The purpose of this essay is to describe the remarkable properties of Aspirin, to help relieve from different types of pain, and how Aspirin has formed and th e mechanism by which it provides instant relief from the pain. This essay is written for a general audience, to educate them about the useful benefits of aspirin followed by providing detailed information about how an aspirin works to provide relief.This would help people to better understand the pros and cons of aspirin and erase any misconceptions. I really like the way how Littlejohn has written the essay. By using personification method, she has depicted the various aspects of Aspirin in an interesting way rather than just quoting some scientific facts about it. By this, it has really help understand the overall functioning and mechanism of an aspirin in an uncomplicated way.

Protest Poetry

Protest songs make serious comment on the issues of their time. Discuss with detailed reference to the issues and techniques in two songs studied in class and one of your own choosing. Protest songs are the product of their times. Composers utilise the medium to make meaningful comment on the issues of their era in an attempt to influence viewpoints and bring back change. ‘Dear Mr President’ by Pink criticises the presidency of George w bush and the issues he raised with his decisions. These issues were homosexual rights/ marriage, homelessness, poverty, war/ us. oles, women’s rights and the justice system. â€Å"Sunday bloody Sunday’ by U2 criticizes the unnecessary bloodshed that occurred as a result of the violence connected with the Irish troubles on Jan 30, 1972. ‘skyscraper’ by Demi Lovado criticizes the issues of bullying, body image, and self mutilation in today’s society. These songs all express opinions about issues of relevan ce to their societies for the future. These songs all express opinions about relevance to their societies, ultimately in an attempt to enforce a positive change to the world. In 2007 Pink released the song Dear Mr.President. The song is a direct criticism of President George W. Bush and the policies of his administration. Pink addresses the major concerns of most Americans. The most evident of these concerns are homosexual rights/ marriage, homelessness, women’s rights, war/US roles, poverty and the justice system. The song begins with â€Å"Come take a walk with me. Let’s pretend we’re just two people and you’re not better than me. † By stating this as an invitation Pink is directly asking the President to listen to her opinions utilising imperative verbs and a gentle tone.Pink is stating that she will be truthful and not sugar coat her opinions. She will tell him the truth about what everyone is thinking but no one is willing to tell him directly . metaphor is utilised to portray the ideas Pink has. The complete second and third stanzas are rhetorical questions addressing the issues the President has caused. The rhetorical questions are using emotive language to appeal to the listeners’ heart. The rhetorical questions are also using direct address to the President to show perspective of the issues and showing them so they relate to him.At the end of the third stanza when Pink asks â€Å"How do you walk with your head held high? Can you even look me in the eye and tell me why? † she uses negative connotations to show the pride or lack of pride he holds. The complete fifth stanza is using personal address by using examples of his own family and putting them in the places of the people affected by his choices, and rhetorical questions. â€Å"What kind of father would take his own daughter’s rights away? And what kind of father might hate is own daughter if she were gay? The rhetorical questions are address ing Bush’s personal life and relationship with his daughter by putting a negative aspect onto it by saying he would hate her if she were gay. The effect of this is to show how unfair the President is being to people and how he should change his ways. This song makes serious comment on the issues of the President’s actions and decisions. Sunday bloody Sunday focuses on the ongoing issues of conflict between protestants and the Catholics in northern island, which culminated in the loss of lives on a day known as bloody Sunday.The composer highlights the futility of the ongoing troubles and makes a call for change. A metaphor is utilised in the rhetorical question’ how ling must we sing this song? ’ to draw attention to the long period of time these troubles have been occurring. Direct address is employed in ‘we can be as one tonight’ in order to persuade people to put an end to the violence. Alliteration paired with evocative imagery reinforces the emotive impact of the message. ‘broken bottles under children’s feet/ bodies strewn across the dead end street. This is further demonstrated through a metaphor â€Å"the trench is dug within our hearts†, conveying the impact this is having on people’s emotions. The word choice ‘trench’ links the audience’s minds to war. The composer sends a powerful message by using a biblical allusion â€Å"the real battle has just begun/ to claim the victory Jesus won. † Calling on Christians to unite with a common purpose rather than engage in fighting. The issue of religious conflict is clearly an important one that holds relevance for contemporary society. In 2011 Demi Lovado released the song Skyscraper.Skyscraper focuses on the ongoing issue of bullying, self hate, and body image. The composer highlights the futility of the ongoing troubles and makes a call for change. The song begins with â€Å"Skies are crying, I am watching†¦ catching teardrops in my hands. Only silence has its ending like we never had a chance. Do you have to make me feel like there’s nothing left of me? † The tone of this is a soft, sad/ lonely whisper to show how vulnerable the composer is feeling, but slowly leads up to a louder stronger tone. Personification is employed which gives the effect of showing how she eels by using a large mass of to show the emotion the composer is feeling. A rhetorical question is used to show how she is feeling as though everything has been taken from her, making her feel worthless. In the chorus the metaphor â€Å"You can take everything I have, you can break everything I am† is used to show that things are changing for her but she is getting better and stronger to not care as much about the issues. â€Å"Like I’m made of glass, like I’m made of paper† uses repetition to portray the effect of feeling weak but knowing you’re much stronger.This is shown be cause the substances referred to are paper and glass which are very weak and easy to break. In the third stanza emotive language is used. â€Å"Would it make you feel better to watch me while I bleed? † This is relating to her issues of self harm and how it would make people feel to watch her do it. The emotive language reference is said in an angry tone with high volume. This is to show how fed up of feeling bad about herself she is. This song suggests that bullying and self image issues are clearly an important one that holds relevance for contemporary society.

Business Analysis of Southwest Airlines Corporation Essay

Business Analysis of Southwest Airlines Corporation - Essay Example While tangible costs can be indentified directly with a certain project and can be quantified, for example, by the cost of an asset, intangible costs are those that cannot be identified with any particular project, and their nature is not quantifiable, for example, by the value of goodwill in a business. 2) I was forced to decide on whether to enroll for a Master’s program or to take up a job. I sought the motivations behind each decision. In a scale of 1-4, where 1 represents the least important, 2 - important, 3 - more important and 4 represents the most important, I graded the motivation behind my selecting either of the alternatives. I finally decided to take up a job first and enroll for Master’s program at a later date, since there was a higher motivation towards taking a job as compared to Enrolling for Master’s program. Financial reasons Family Viewpoint Personal objectives Social considerations Total scores Enroll for Masters 1 3 2 4 10 Take a job 4 1 4 3 12 Executive Summary This paper is a study of challenges facing Southwest Airlines Co., an airline company based in Dallas, USA. The paper starts by introducing the company which was established in 1961. It has employed 33,000 employees since then. The Airline makes 3,300 flights a day to 72 destinations in 37 states of the USA (Larry). The mission of the company is to provide the best quality services to its customers with a spirit of friendship and respect. It also serves to provide its employees with a steady and conducive working environment. Though it is ranked as the best performing Airline Company within the framework of domestic passenger travels in the USA, the company experiences some challenges that are the basis of this study. The symptoms of these challenges which face the company today include loss of profits, retarded growth rate, cutting down in flights and a decrease in the share value of the company (Ragland, 1990). To accomplish this study, a problem statement w as designed to guide the research undertaken. The problem statement is the following: many analysts see the slumping of the fuel prices as the only cause of the Airlines’ great profit loss. However, they do not take into consideration how the general weakening of the global economy contributed to this scenario (Libby, 1998). Without such considerations the whole phenomena will never be fully understood. Slumping of the oil prices and the general weakening of the global economy are factors worth consideration in demystifying this occurrence (Bailey, 2011). The study is narrowed down to focus on the root causes of the loss in profits of the company. The root causes were found to be the plunging of the global fuel prices because of a general weakening of the global economy. The abovementioned causes resulted in increased operation costs of the company and a reduction in the customer base of the company. As a measure of averting these challenges the study recommends an increased funding of the operations of the company to serve its customers as before and retain their goodwill. A merger or acquisition is also recommended to strengthen the resource base of the company. However, it is feared that this might lead to the loss of identity by the company and a dilution of its customer focused value system (Libby, 1998). The recommendations can be implemented through selecting a company that has similar value system to merge with this company. A flexible fuel hedge program should also be established to eliminate the risks associated with global oil price fluctuations. The success of such recommendations can be measured on a quarterly basis, applying the customer base growth and the increase in revenues of the

MGT302 - Org. Behavior and Teamwork CA Essay Example | Topics and Well Written Essays - 750 words

MGT302 - Org. Behavior and Teamwork CA - Essay Example Personal projects, failed projects, successful projects are all celebrated and well received within the company (Jarvis). The culture adopted within the company clearly uses all the possible initiatives and opportunities to be innovative and also to develop something new each day. Google is clearly more focused on the invention of newer products and is also focused on improving and innovating each day and hence the company clearly follows a culture which is innovative, challenging and also a new adventure each day (Anthony). Google’s Culture and Specific Factors: With the intensive competition that is presently found in the markets, Google approach is clearly among the best and most effective. Here the company’s approach has clearly been based on the external elements like the competition, competitive advantage, changing needs of the customers, changing approach and outlook of the customers (Nussbaum). However apart from the above, one of the key factors that is the cau se of the company’s culture is clearly the need for innovativeness. Google has been recognized to be a new age company and has been found to be open to change as well as open to new and fresh ideas (Mayer). These factors together have formed and developed the new age company and have also led to the immense success of Google (The Google Legacy). Google’s Culture and Performance: Google’s culture is clearly the main reason for the successful performance of the company. The culture that has been developed within the company has been present from the start and this has been followed from the start (Girard). The company’s flexible approach and genuine focus on employees has led the employees to be more motivated and also focused on the job. The company has focused not only on the monetary needs of the employees but also on the personal needs at times like the maternity leaves, paternity leaves and several other similar cases. This flexible approach as well as the respect and equal treatment that the company provides to all of the employees are the cause for this high performance (Hamen). Here although the company does not specify the professional behavior, the mutual respect and the commitment of the employers is clearly the cause for the employees to behave and also commit themselves to the company to a greater extent. It would be incorrect and untrue to say that the company follows the particular culture due to the success (Mayer). The company has clearly developed and every individual has worked hard to bring the company to the current position. It is the strong culture and bond among the employees and employers and also the flexible work structure that has clearly been the cause for the company’s success (Anthony). Protecting the Culture: As clearly been noted in the case, the company unlike other companies does not punish employees in case of losses. The company is open to making mistakes and taking risks, as long as people contribute to the growth and attempts of the company. As explained in the case, â€Å"...(Larry Page) would rather run a company where people are moving quickly and doing too much, as opposed to being too cautious and doing too little. This attitude toward acting fast and accepting the cost of resulting mistakes as a natural consequence of moving fast...†

Assignment Example | Topics and Well Written Essays - 750 words - 85

Assignment Example In order to accrue over my career, must the ability to influence others positively rather than power. The ability to contribute positively and nurture other rests on the ability to motivate and grow young journalist towards respected professionals, this is the greatest power that one can attain in the profession and career growth. In order to attain significant organizational, there should be absolute power given to the change agents. There are reasons for this; firstly organizational change is achieved through use of resources, authority and responsibility. The change agents also need to be entrusted with the responsibility to manipulate organizational resources, including human resource so that they are geared towards the desired change. Without the power to use resources, responsibility and authority bestowed on the change agents, there will be no significant organizational change. Power is the most critical recipe in achieving organizational change; power allows you to access necessary resources either financial or human resources necessary for the change process. Moreover, through power one can influence critical decisions needed in order to achieve change in the organizational structures. As a student, there have been a number of skills, attributes and abilities that have developed along the way that remain critical in my personal development. Firstly, self-confidence has been an important recipe in the decisions that have propelled me to this far. The virtue has enabled me to build a strong personality that has defined my unwavering conviction within and outside career. Secondly, honest is an important trait that has enabled me to grow and establish trust within my peers and others. As an important life trait, being honest enables you to win the trust of friends and strangers with ease. It allows you to navigate successful

Environmental Science Essay Example | Topics and Well Written Essays - 250 words

Environmental Science - Essay Example ng energy saver bulbs at home instead of tube lights for most of the time; putting off microwave and television instead of putting them on standby mode; using water bottles that are reusable; purchasing a car that has more mileage on gas; composting my grass clippings instead of putting them in plastic bags and throwing them away; turning off extra lights at night and also during the day; and, reusing things like office papers and clothes. I have also decided to plant a tree somewhere, every year. This will help the environment go greener, making it sustainable. I want to adopt these things because I want to make my environment stable, and want to make the best use of natural resources. I want to do so because I have understood the importance of sustainable environment. Hence, my journal writing has invoked sustainable thinking within me, which is good not only for the environment, but also for me as a living

Conducting A Strategic Management Essay Example | Topics and Well Written Essays - 5500 words

Conducting A Strategic Management - Essay Example These entrepreneurs are very crucial factors for economic growth and development as they lead the entire society to the future growth and prospects. Every successful entrepreneur is having some distinct features but there are certain common qualities that must be present in each entrepreneur. Many scholars and researchers have studied the nature and traits of entrepreneurs and they have identified a number of such skills. However, some of the essential traits are leadership, initiatives, planner, risk bearer, opportunity explorer, creative, specific & clear goals etc (Kumar, 2008, p.38-39). There are a number of role models of an ideal entrepreneurs can be found from the past and present evidences. Some of the very popular and successful entrepreneurs are like Bill Gates, Steve Jobs, Mark Zuckerberg, Walt Disney, Rupert Murdoch etc and many more. These people have set examples before emerging entrepreneurs and they are also great source of motivation for the society. Some of the comm on qualities in these entrepreneurs are that; they are good planners, they innovative and creative; and they have brought multiple social benefits through their innovation. In the process of starting a new venture, planning is the second most important task after generating a viable and feasible business idea. Success rate of new start-up venture is quite low. The following data shows the survival rate of new venture within one year. Figure 1: One Year Survival Rates by Firm Size (Source: Timmons and Spinelli, 2009, p.86) Considering the above table, a new business is always exposed to multiple risks, and as due to its vulnerable nature it becomes very difficult to cope with the existing competitive business environment. Therefore, before establishing a new venture, it necessary to develop a realistic and effective business plans. A business plan includes a detailed projection of the business consisting of marketing plan, operational plan, human resource plan and financial plan etc. For enhancing the probability of the success rate all these planning must be logical and feasible. In this process, it becomes very necessary to conduct the preliminary research tasks to explore the opportunities and identify expected threats. Moreover, business plan is also required for many purposes. Firstly, a new business venture requires a significant amount of capital and its major sources are prospective investors and creditor s. A comprehensive and effective business plan also includes the financial projection like future income and financial growth etc and it helps to attract investors and creditors. Secondly, it also helps in acquiring legal licenses as it described the nature of business and its environmental impact. Thirdly, a detailed business plan is required for risk management (Covello and Hazelgren, 2006, p.21-24). Before preparing a business plan it is necessary to analyse the market and economic condition based to the business idea. This paper will attempt to present market research for starting the new venture and will also present financial